OSBORNE RULES FOR BRAINSTORMING

• Criticism Is Ruled Out :

• Judgment of ideas is deferred until a later screening or evaluation period. Be positive.

• Free Wheeling Is Welcomed. :

• The wilder the ideas, the better. Offbeat, impractical suggestions may trigger in other members practical solutions which might not otherwise occur to them.

• Quantity Is Encouraged :

• The greater the number of ideas, the greater the likelihood of winners. It is easier to eliminate ideas than to add new ideas to the list.

  • Combinations and Improvements Are Sought :
    • Panel members are encouraged to suggest how ideas by others can be turned into better ideas, or how two or more ideas can be combined into a better idea.

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