PPT Slide

• EXAMPLES

  • If a team were considering a novel snow removal system, the team might consider how soil is filled, or how leaves are disposed of.
  • When considering the design of an office building, the team might consider how a beehive is constructed.
  • Trees might be studied when dealing with structural shapes.
  • Novel methods of mowing a lawn takes the form of detailed analysis on the process of cutting and tearing.

• ANALOGIES

  • Personal analogy
  • Direct analogy
  • Fantasy analogy
  • Symbolic analogy

• William J. J. Gordon, Synectics, Harper and Row, 1961.

Previous slide

Next slide

Back to first slide

View graphic version