PPT Slide
Silent Phase Or Purge :
- In this phase the individual members of the team write down ideas as rapidly as possible in the first column. Since tension, or relaxation, or alternatively applied pressure and relief, have been found to enhance creativity, two minutes are given by the team leader to the individuals to write down as many ideas (keywords) as possible. At the end of the two minute session the team is given several minutes of relaxation. After the relaxation break, the team is given 30 seconds to complete the first column.
- "Blue Sky" ideas are encouraged since they may trigger useful ideas, later in the Spoken Phase. Ideas must be expressed keeping in mind that the subject at hand is the result of a disequilibrium between the actual customer behavior pattern, his expectations, and the current technological answer. At the end of the Silent Phase the participants have purged themselves of all the ideas that came to mind.