PPT Slide
Spoken Phase Or Trigger :
- In this orderly phase, and for each trigger exclusion, each participant, one at a time, clockwise, describes rapidly his/her ideas. The others on the team silently cross from their list duplicate ideas they may have in the first column, and add new ones continuously in the second column as they are triggered by the ideas of the speakers.
- After the first exclusion, a second one follows counter clockwise, using second column ideas, while new ideas are written in the third column. Second and third column ideas are the most important since they were probably not present at the onset in the deep recess of the participants memory tracks, or they could not have been formulated by associations or analogies due to lack of foreign input. The ideas of the second and third columns are mostly the result of trigger phenomenon because :
- Either one is miffed, that is, negatively reinforced for being duplicated and moves in a new direction.
- Or one is negatively reinforced by competitive pressure, willing to do better (upmanship) or differently (originally) than others just heard.